Tackling the ‘infobesity’ challenge: businesses struggling to achieve a ‘universal customer view’13 Jul 2018
A new report from Experian has revealed that UK business are besieged by information overload and are struggling to gain a true understanding of their customers.
By 2025 the global data sphere is tipped to exceed 163 zettabytes (a trillion gigabytes)1. But despite having access to more data than ever before, less than one in five (19%) say they are unlocking the full potential of their data to improve the relationship with their customers...
Click here to see the new report from Experian and read more.