The Lloyds Bank - National Business Awards UK 2017

13th November 2018


65 year old Tricia Cusden takes the digital business world by storm…

65 year old Tricia Cusden takes the digital business world by storm…

11 Oct 2016 by: Rohma Ahmed

Frustrated with the lack of beauty products available for mature skin, Tricia Cusden took herself out of retirement and launched a booming digital cosmetics empire, Look Fabulous Forever, aimed at women over 50.

Epitomizing a successful ‘Amazon Digital Business of the Year’, Tricia has not only built an internationally renowned e-commerce business, but has developed her brand using one of the most technologically advanced platforms; social media.  Taking the vlogging world by storm, Look Fabulous forever has over 14,000 YouTube subscribers and over 2 million views of continuous makeup tutorials by older women; The company has also accumulated an impressive 34,000 following-base across Twitter, Facebook and Pinterest.

Following the philosophy that age is no barrier to looking fabulous, Tricia was not only inspired to create a makeup range which provides a ‘one-stop-shop’ for older women, but also wanted to create a place where older faces and real women are celebrated through a ‘pro-age’, rather than ‘anti-age’ ethos.

Tricia Cusden, Founder and CEO of Look Fabulous Forever said: "We are very pleased to be shortlisted for such a prestigious award by Amazon and the Lloyds Bank National Business Awards. As a small, start-up business, such recognition makes all our hard work worth it!"

To find out if Look Fabulous Forever will be named the Amazon Digital Business fo the Year, join us at the Lloyds Bank National Business Awards ceremony.



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