UNiDAYS® revolutionise the millennial student market…

21 April 2016

We check up on Unidays, winners of the Lloyds Bank Digital Business of the Year 2015, and see how they've been getting on since their win.


Student verification and marketing specialists UNiDAYS® continue to demonstrate worthy ‘Digital Business of the year' winners through technological innovations, staying ahead of the market, smart use of digital marketing and by spotting an opportunity for growth overseas.


Having succeeded in the student discount market, the directors of UNiDAYS® (pictured above) have not only recognised a niche in the lucrative millennial market, but implemented this through an e-commerce revolution; Jay Ludditt, CMO and Co-founder of UNiDAYS® explains “Our completely agile, in-house team allows us to constantly test, learn, innovate and improve. With our ability to utilise our powerful data, we can accurately attribute sales to our technology platform and marketing channels. Data, insights and attribution are key right now across the retail and ecommerce markets, and we're making a significant impact in this field by virtue of our digital approach.”


Since becoming Lloyds Bank Digital Business of the Year winners, Jay explains that “The recognition and sense of achievement of winning a National Business Award has been great for the team. There's a noticeable sense of pride that comes with winning an award like this, and I feel it has driven the whole business to push the boundaries even further and continue to succeed.”


“We have also launched a brand new corporate website since winning, where we proudly display our award logo. Clients have commented and congratulated us on the award, and I do believe this gives existing and potential clients even more confidence, as they are working with the leading digital business in the UK.”


By winning the National Business Awards accolade UNiDAYS® have also been encouraged to enter a number of other awards; “we have a real hunger to continue being recognised for our achievements and be acknowledged as leaders locally and around the world.” 


Growing from strength to strength, the last quarter has been one of the best for UNiDAYS®; Jay explains “we are set to increase our turnover by 300% vs the previous year — for the 2nd year in a row, as we approach the financial year end. The team are also launching new partnerships with the likes of Peugeot (powering student discount on cars!) and the two largest telco businesses in Australia (including Telstra and Optus). We have also launched a fully omni-channel partnership with American Apparel in the US and UK, with UNiDAYS powering their student discount program across all their stores and ecommerce channels.”


Reaching out to students worldwide, the UNiDAYS® team continues to rapidly grow across the world, with offices in Nottingham UK, Sydney and New York; the New York offices are currently being scoped out significantly to a larger premises to accommodate the growing team. Further international expansion and growing a global team are big priorities for UNiDAYS® in 2016.