The Lloyds Bank National Business Awards launches the Pivot for Purpose Award

11 August 2020

The Lloyds Bank National Business Awards is inviting businesses to enter The Pivot for Purpose Award, this award celebrates the true innovators and leaders that stepped up to the plate to support communities and key workers during the COVID-19 pandemic.

Unlike many of our other awards, the Pivot for Purpose Award does not highlight profit or financial results, but instead looks for businesses that have gone above and beyond their usual practice to deliver essential services, assistance and support to vulnerable people, local communities and key workers.

That might mean any organisation that has:

  • Refocused existing operations to provide support for key workers
  • Assisted in the manufacturing and/or delivery of essential medical equipment
  • Provided essential services to communities during lockdown
  • Spearheaded initiatives to promote wellbeing and promote social cohesion during lockdown
  • Supported and led efforts to keep communities and businesses moving
  • Embraced innovative new digital and physical strategies to promote business and support communities while maintaining social distancing rules
  • Helped individuals, communities and local businesses adversely affected by the virus


Sarah Austin, Awards Director of the Lloyds Bank National Business Awards said: “2020 has been a year like no other for all of us but during the last few months the way individuals and companies have stepped up to support frontline workers and the wider community has been truly inspiring and we want to hear your story."

“The Pivot for Purpose Award is open to everyone and we want organisations, regardless of size and sector, to put their names forward for this new award. We want to help them tell their story, highlight the contributions they’ve made and recognise them at this time of national need.”

The Pivot for Purpose Award is open for entries until 18 September 2020; the winner will be announced at the awards ceremony on 10 November 2020. Find out more about this award and how you can enter here.