The Digital Business of the Year

Has your company launched pioneering technology that has delivered exceptional customer service?

Have you used social media, blockchain, virtual reality, augmented reality or AI to deliver your strategy in a radical new way?

Open to any organisation operating online, this Award recognises those best optimising all aspects of e-commerce to achieve growth and strong financial performance through exceptional customer experience. Assessed in the context of the organisation’s overall strategic vision and plan for sustained growth, judges will look for evidence of exceptional delivery, site engagement & functionality, security, innovation, ethical practice and sales growth.

Open to any organisation based in the UK, judges will be looking for demonstrable excellence in the following core areas:

Commercial performance
Expansion and growth
Innovation & delivery
Integration with digital lead generation
Security, data and ethical trading policies
Employee engagement
Customer service
Leadership & management

Core criteria proportion of overall score

Growth: 10%

Innovation: 15%

Employee engagement: 15%

Customer focus: 20%

Leadership: 15%

Organisational Ethics & Policies: 15%

Financial performance: 10%

MISSGUIDED - THE AMAZON DIGITAL BUSINESS OF THE YEAR WINNER 2017

"Missguided’s success has been built on a deep understanding of their customers and relentless innovation on their behalf. With millions of followers across social media and a recent move in to physical retail, they are a truly inspirational British digital business."