THE EXCELLENCE IN MARKETING AWARD

This Award will be made for a specific marketing campaign in the period 1st January 2009 to 31st May 2010 that has achieved high levels of commercial success for the featured products or services

Company type:
Public or Private Sector

Company size:
Any sized business can enter this category (or division of larger organisation)

Criteria:

This Award will be made for a specific marketing campaign in the period 1st January 2009 to 31st May 2010 that has achieved high levels of commercial success for the featured products or services. The judges will look for innovation in a clearly articulated objective led campaign, the selection and effective use of appropriate media and distribution channels and creative materials execution.

Please see a list of sample questions below:

- What was the market situation that created the need for this campaign and what were the objectives and strategy behind the campaign?

- What do you consider the three most important leadership values required to drive a successful business? How are these leadership values demonstrated within your organisation?

- Describe how the needs of the target customer groups were indentified and addressed and list the benefits they are expected to enjoy
 

- Explain which marketing channels were used and how they were integrated into a coherent strategy that addressed the objectives of the strategy. Explain why each element was included.

- Describe what is particularly innovative about this marketing campaign.

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