Young entrepreneur aims to revolutionise consumer perception on healthy food and service30 Oct 2015
Joe Carnell, Founder of ÜGOT can be described by most as a "painstaking perfectionist". After leaving school at 19, Joe dived straight into the world of business with top marketing company 'Creative Juice' at the same time as successfully running high profile events for major companies such as RBS and eventually taking up a consulting position at 'The Health Kitchen'. It was here where he realised his entrepreneurial potential, and his passion for healthy food has enabled ÜGOT to become the forefront of the UK's health food boom.
ÜGOT offers a contemporary take on the word's grab and go. Born out of frustration at the lack of healthy food eateries on the high street, ÜGOT is an up and coming independent chain of healthy eateries across the UK, and are attempting to revolutionise consumer perception on the way healthy food on the move is served, by making it both fun and accessible.
"By providing a community driven platform to musicians, visual artists and local producers we focus on merging the synergy between food and the arts"
Maintaining a positive attitude when serving customers is also paramount to what ÜGOT do, as well as being an encyclopaedia of knowledge when it comes to their food. Joe and the team have recognised that they live in a time where a smile and a warm welcome into a store is all too rare an occurrence. It's simply not seen often enough and they aim to end this, with good food and good vibes.
One of Joe’s current projects aims to merge the synergy between music and food, and as a result they are placing a lot of emphasis on the UK festival scene. Working with Jamal Edwards, from SBTV, Joe helps to create an atmosphere where people can be transported back by the taste of one mouthful, or the variety of music they play. Music & food have the power to stir the scenes, bring people together, and triggering emotions of the past. Their UK festival food scene kicked off as they became “The Official Wellbeing Partner” in Shindigs 23rd anniversary festival this year, followed by Lost Village Festival & Parklife.
ÜGOT also place a large emphasis on making an impact their own communities, from supporting up and coming musicians with their own “On The Right Track” music sessions, to working with local charities and community support groups such as edible York.
Joe Said: “I set out to create a sanctuary of food, music & art in the hope of inspiring a young minded generation to #LIVEFRESH on their own accord. By providing a community driven platform to musicians, visual artists and local producers we focus on merging the synergy between food and the arts whilst giving back the communities we so often take for granted. This award is not only recognition of our progress so far but more the success of all involved in creating measurable opportunities for the local community."
Over the next two months ÜGOT will be opening another two sites; Harrogate and Newcastle City Centre. Following this, the company plan to open the first store in Leeds by 2016 and take on London by 2018.