Why we all care what the judges think'05 Sep 2013
People are fascinated by the judging process. Just look at some of the big TV ratings winners of recent years - Strictly Come Dancing, X Factor, Masterchef, The Apprentice, even Dragon’s Den. They all involve an expert panel judging a group of contenders.
We’re fascinated by who have put themselves forward and who has made the cut. We’re fascinated by the process of elimination and who will triumph at the end. And we’re fascinated by what the judges think.
Each year, we at the National Business Award have the privilege of seeing a diverse range of businesses competing for the 150+ finalist places and 17 overall winner positions up for grabs. Having proved themselves as market leaders in their respective industries, maybe even winning an industry award or two, they compete to find out if they are the best in Britain – or how close they are at least. The National Business Awards is one of the few awards that guarantee’s feedback to all entrants in the form of a Benchmark Report – whether they’re shortlisted or not.
It doesn’t just set the standard by naming finalists and winners – our growing Alumni directory explains what set them apart and what impressed judges the most. Alumni case studies and commentaries provide clues on how to win; our judges offer insights into what they’re looking for; and our entry guide offers tips on how to present your achievements.
There are various benefits of being shortlisted, from PR value to the morale boost, but for the executives, directors and owners that participate in live presentations it’s always the immediate feedback from a panel of peers. How would you value a 30 minute Q&A on your business with up to five specialists – all interrogating it from different perspectives? Companies like apetito, Wow! Stuff, Rackspace, Pearson, Baringa Partners and Intertek Group all took the judges feedback on board to come back and win.
Everyone wants the trophy, and the excitement and anticipation at last year’s ceremony was palpable. But many of those who didn’t win valued the judging experience – not only connecting with judges for advice afterwards but with finalists in other categories as partners, suppliers or customers in some cases.
As we count down to the end of the 2013 entry campaign, consider your achievements from the past year and whether they’re worthy of national recognition. With so much to gain from the judging process, it’s always worth the effort.
The 2013 entry campaign closes on 24th May so there is still time to take the challenge. To find out more about the National Business Awards, or how to enter, visit the website, email firstname.lastname@example.org or call Anthony on 020 7234 8755.