The Body Coach on a mission to rescue people from the quick fix dieting industry10 Nov 2015
After seeing many people on low calorie diets and meal replacements, nutritional expert Joe Wicks and his business partner Ben Smith set out to change people’s lives forever. Joe created a plan to educate people and give them the knowledge they need to get a lean, healthy strong body without going hungry.
The Body Coach, launched in 2014 provides a bespoke, online alternative to fat loss that's tailored to each customer's needs. The 90 Day SSS plan that customers receive is named after its ability to shift fat, shape the body by increasing lean muscle and sustain the new look.
"The Body Coach grew its social media followers by 25,000 and saw business levels jump by 122% in 6 weeks."
With a degree in Sports Science, 5 years of personal training experience and 3 years as an Online Nutrition Coach, Joe’s 90 Day SSS Plan has already worked for over 50,000 people all over the world, and the team truly believe this plan will transform people’s life.
Joe Wicks said: “I’m on a mission to rescue people from low calorie deprivation diets once and for all. I’ve created a plan which is enjoyable and sustainable and it’s changing the way people see nutrition forever.”
In its first year, The Body Coach aimed to bring a new concept to the market, develop a social media following and establish a strong customer base. Having achieved all three, The Body Coach has helped 12,200 people hit their health targets. The company has 400,000 fol-lowers on social media, and its £1.14million profit in the first year is proof of the strong customer base, allowing the business to develop further without requiring outside investment.
The Body Coach has appeared in publications such as The Times, The Evening Standard, Marie Claire UK, Women’s Health & Fitness, Harper’s Bazaar and Elle UK. But its appearance on Channel 4’s Sunday Brunch was pinnacle to the business’ success; The Body Coach grew its social media followers by 25,000 and saw business levels jump by 122% within 6 weeks. Average daily customer numbers went from 69 in February to 109 in March and 153 in April as a result of the coverage. New cus¬tomers also promote The Body Coach to their own networks, sustaining its growth.
The Body Coach continues its success having signed a two-book deal with publishing house Pan MacMillan, with the first book available in January 2016, along with new product lines including gym accessories and clothing being explored.