Prizing talent above all else28 Aug 2014
Engaged employees are helping great businesses to grow and win awards. Alex Evans, Programme Director of the National Business Awards explains why.
If money was the only motivation for employment, recruitment would be an inverted auction where slaves bid for their masters.
While you’re processing that image it’s reassuring to know that people consider a range of factors when choosing an employer including culture, values, scope for progression, and success. Having identified talent as a cornerstone of their sustainability goals, employers are investing in leadership programmes, diversity initiatives, and graduate academies to attract and retain talent.
Each year on the National Business Awards we gain insight into what organisations of all sizes are doing to attract and retain talent – and how they are using their recognition to present themselves as an employer of choice.
Intercontinental Hotels Group (IHG), shortlisted for the 2014 QBE FTSE 100 Business of the Year award, has built a global framework to find and develop local talent with hundreds of Academies – attracting university graduates through to disadvantaged young people. Each IHG Academy includes a work experience placement, giving participants skills and real experience of working in a hotel, with performance feedback and a recruitment discussion to improve their chances of finding a job in the hotel sector or in an IHG hotel. This brings IHG’s values to life for everyone working at IHG, according to its CEO Richard Solomons, who adds that it also makes this global business more local.
From FTSE 100 to SME, David Spencer-Percival won the 2013 Smith & Williamson Entrepreneur of the Year Award for his investment in work environment and training across offices all around the world – which helped to create a unifying culture at specialist recruitment firm Spencer Ogden. UK Fast won Employer of the Year in 2013 for its investment in workspace and culture, but also in understanding and supporting a diverse range of employees and their needs. By understanding individual motivations and enabling people to bring the very best of themselves to work UK Fast has significantly grown its business.
Baringa Partners’ recognition as Employer of the Year in 2012, and similar accolades such as Best Place to Work, is prominently displayed on its site to promote its culture and what sets it apart as a consultancy.