IKEA update lighting range to help improve sustainable living01 Oct 2015
IKEA are firm believers of sustainability and rather than treating it as a luxury, IKEA view sustainability as a way of life that should be attractive, affordable and accessible for as many people as possible. IKEA’s 'People & Planet Positive' strategy is at the heart of how they do business, building upon the founding principles of thrift, efficiency, democratic design and accessibility; the strategy has enabled IKEA to be in a strong position to help address the sustainability challenges of the 21st century and allow people to live a more sustainable life at home each day.
"We’re dedicated to helping our customers live a more sustainable life at home with simple solutions, which is why we’re so proud to have recently switched all of our lighting range to LED."
IKEA use sustainability to drive innovation, transform the business and shape investments. Rather than simply reducing a business' harmful impact, the company aim to make a positive difference for customers, co-workers, suppliers and the planet. In 2014 for example, 75% of all lighting products sold in IKEA were LED/compatible with LED bulbs and as a result in September 2015 IKEA switched all their lighting range to affordable LED.
Joanna Yarrow, Head of Sustainability at IKEA UK and Ireland, said: “We’re dedicated to helping our customers live a more sustainable life at home with simple solutions, which is why we’re so proud to have recently switched all of our lighting range to LED. By switching to LED our customers will use up to 85 per cent less energy compared to incandescent light bulbs, which will not only reduce their carbon footprint but also help them combat rising energy prices.
“Cutting down on energy consumption shouldn’t mean cutting down on style, which is why we’ve embraced LED technology and worked hard to make products that are beautiful, sustainable and affordable, so our customers can love LED as much as we do.”
Keen to develop their continuing success in sustainable living, IKEA have appointed over 500 UK co-worker sustainability ambassadors over the past two years, to help contribute to in-store communications and activities for sustainable living with customers. IKEA’s development plan includes regular Ideas Festivals and well as marketing campaigns across sustainable living TV, radio and other media adverts. Furthermore the CEO of IKEA has actively joined New York’s people climate march, as well as presenting in UN discussions calling for governmental action on climate change.
Joanna Yarrow continues: “We’re extremely delighted and honoured that IKEA has been shortlisted in the Grichan Partnerships Sustainable Business Award. It is exciting that our commitment to sustainability has been recognised.”