The Lloyds Bank - National Business Awards UK 2017   

 

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From team to community: Premiership Rugby

From team to community: Premiership Rugby

07 Oct 2015 by: Rohma Ahmed

Premiership RugbyPremiership Rugby is the umbrella organisation which represents England's 12 professional rugby clubs.

With the Rugby World Cup soon approaching, Premiership Rugby is using this moment to create a social legacy.  Not only will England host the world’s largest Rugby event, but they will also unite players from 20 nations. Premiership Rugby's core values are respect, teamwork, enjoyment, discipline and sportsmanship; this inspirational sporting event offers a fantastic platform to use rugby and its core values to change lives.

"Premiership Rugby work not only with the fan base but also children and young people from disadvantaged backgrounds, many whom have never had the chance to try rugby."

92% of fans say it is essential for Premiership Rugby & Clubs to work in their community, and the Premiership Rugby therefore work not only with the fan base but also children and young people from disadvantaged backgrounds, many whom have never had the chance to try rugby.

Inspired by the forthcoming World Cup, Premiership Rugby have launched ‘On the Front Foot: Building character in school children’. Funded by the Department for Education, this takes rugby’s core values into the classroom for six weeks to build character in 9-18 year olds. Each programme and session is designed to build resilience, focus and confidence. 

With a more international focus, ‘TRY Rugby Brazil: Going global’ launched in 2012, provides sporting opportunities in disadvantaged communities for 15,000 children each week. Since the launch, they have seen a 673% increase in Brazil based users of Premiership Rugby TV. 

Wayne Morris the CSR and Community Director at Premiership Rugby said: "As the organisation responsible for running professional club rugby union in England, we have always put social responsibility at the heart of what we do.  
So we are delighted to be shortlisted for the Lloyds National Business Awards Corporate Citizenship Award and it is a tribute not only to the work done at Premiership Rugby but at the 12 Aviva Premiership Rugby clubs.”

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