Enabling transformation10 Sep 2014
Finalists for the BlackBerry Business Enabler of the Year award share insights into the challenges and solutions for enabling transformation.
Transformational change is fundamental change. While it may dramatically improve performance, transformation is not merely about improvement and requires a change in culture as well as structure and process.
In 2011 and 2012 the National Business Awards launched the Transformational Change of the Year award to recognise organisations in the private, public and third sectors that had not only achieved more for less but had restructured or remodelled to achieve greater profitability or impact. While we had a great diversity of entries from utilities to family firms to big PLCs, the award was won each year by a charity that had transformed into a social enterprise (the award itself has now transformed into the Social Enterprise of the Year). This involved more than a change of model and both winners had to demonstrate excellence in leadership and engagement of all stakeholders to drive both innovation and improvement.
The Chemistry Group, shortlisted for Employer of the Year in 2014, won the inaugural BlackBerry Business Enabler of the Year award back in 2011 for how it helps clients to engage people.
"We build what we call an Ecosystem for behavioural change"
“The hardest challenge for clients is that our way of driving up business performance through making the people agenda the number one issue every day, every hour, every minute, makes sense to everyone, yet they still don't do it because they believe their bosses are assessing them on a hundred other things,” explains Partner, Simon Cooper. That’s the challenge with all businesses, large and small, so what’s the solution?
“We build what we call an Ecosystem for behavioural change that makes it easier and easier for clients to prioritise people stuff, and we help them measure and communicate progress to their stakeholders so they are given the space to succeed,” adds Simon. “We also engage directly with their boss to make sure they are part of the programme too. On the few occasions where we'd say we have come unstuck, it has always been because the senior stakeholder wasn't on board and active in the programme.”
"All too often we see programmes that start off with great momentum and impact falter and lose direction,”
Elix-IRR, a finalist for 2014 BlackBerry Business Enabler of the Year, specialises in enabling transformation. “All too often we see programmes that start off with great momentum and impact falter and lose direction,” says Anthony Potter, Partner at Elix-IRR. “This can be because leadership changes, business events happen and perspectives change and most importantly of all, people become tired of the constant change.
“We always make sure we understand how each part of the transformation maps back to the stated business objectives. We also help our clients define and measure ‘moments of truth’ on their transformation journeys – tangible outputs along the way that show customers, shareholders and staff that we are delivering on our objectives. This helps keep the focus pointed toward the right goals.”
Enablers have had to innovate to win clients – even award-winning ones. Newton Europe, which won the Business Enabler Award in 2012 and the Santander SME of the Year in 2013, has a contingency fee model which reassures clients in the public and private sector. Elix-IRR, which has a similar fee model, believes this engenders trust and confidence at the outset. “This entirely removes any doubt about outside interests or everyone pulling in the same direction,” adds Anthony.
The winner of the BlackBerry Business Enabler of the Year award will be announced at the National Business Awards Ceremony on 11th November at the Grosvenor House Hotel, Park Lane. To book your place(s) to attend the business event of the year visit the website now or call Matt Wilson on 020 7560 4106.