Attitude is key03 Dec 2013
Steve Pateman, Head of UK Banking at Santander, believes the attitude of business leaders is crucial in creating a positive business culture. Here he takes a look at the strategies and leadership secrets of some of Britain’s most successful companies.
If people are the lifeblood of a business, then its leader is the heart – working together to sustain the health and vigour of an organisation. By demonstrating insight and enthusiasm, those in upper management will motivate staff to perform to the best of their abilities, and feel proud of their achievements. This, crucially, creates a positive business culture; ensuring customers enjoy the process of engaging with your staff and want to come back again and again. The finalists in the Small to Medium sized Business of the Year category in this year’s NBAs are all demonstrating this determination to set their business ahead of the rest and lead by example.
Success doesn’t come easy
Out of challenge comes opportunity. Even in the current climate, there are many companies that continue to strive for, and to achieve, sustainable success. I have been heartened to see the resilience and ingenuity being demonstrated by the companies shortlisted in the National Business Awards 2012. Across all sectors, a new approach is emerging, one which puts high quality products and services first, based on gaining a deeper understanding of customers.
The road ahead
The economic climate might be stormy, but I would advise businesses to take a good look at their offering, decide what is great about it, and be unapologetic in getting this message out there. Embrace new media and new technologies in reaching customers, be creative, be inspired, and most of all don’t get entrenched in how you’ve ‘always’ done things. The opportunities are there if you are willing to reach out and grab them.