Why enter the National Business Awards?
The National Business Awards is the UK's premier recognition platform for businesses of all sizes, from all sectors - public or private. The benefits of entering the National Business Awards extend far beyond picking up one of the prestigious trophies in November. Here are five reasons why your organisation should take part in the Awards this year:
1. Raise your profile
Across all sizes and types of organisation, every National Business Award winner and finalist gains from national exposure through a co-ordinated PR campaign - and raised profile among some of the most influential people in business, and government, who attend the award ceremony in November.
In 2011, the National Business Awards can offer unique PR and marketing collateral through tailor made case studies written by Editorial Director, Alex Evans, plus bespoke video footage of winners and finalists at the awards ceremony and gala dinner. A variety of advertising opportunities are also available to organizations wishing to align with the National Business Awards.
2. Prove your excellence
A benchmarking report (included in your entry fee) will assess the strength of your entry against others in your category – not only providing a comparison with similar organisations that have entered but those across all UK industries.
"The Awards are a first class way for a company, large or small, to showcase its business. The robustness of judging means the Awards recognise real quality so represent a brilliant marketing and sales opportunity while being an obvious communications tool internally as well."
Damian Reece, Head of Business, Telegraph Media Group
Click here to view more testimonials about the National Business Awards
3. Acknowledge your team's efforts
In the busy environment of everyday business, achievements can be easily forgotten. The process of completing the entry form allows you to pause and consider what (and who) contributed to your success and where you can go from here. A representative of all short listed finalists is invited to attend the Award Ceremony and Dinner free of charge and you will have priority on table bookings so the team can celebrate their recognition on the night. In 2010, Prime Minister David Cameron acknowledged the collective achievements of all finalists by saying:
"These awards, they really do show off the best of British, from innovation to growth, from customer focus to corporate responsibility ... Category after category celebrating outstanding achievements, businesses small, medium and large, local, national and international, the true pride of Britain and the true wealth creators in our economy."
David Cameron, Prime Minister, addressing The National Business Awards 2010 delegates
4. Impress partners, clients and investors
Widely respected for the robustness of its judging, with over 100 senior professionals participating as judges in 2010, the National Business Awards provide credible third party endorsement of the success of your business model. The cache of recognition by the National Business Awards demonstrates a commitment to excellence, innovation and ethical business – and both finalists and winners have invested in enhanced PR options to win new business, secure investment and impress new partners.
“Following our win of the Orange Innovation Award we agreed to have the National Business Awards further 'dissect' our company and produce a case study of Wow! Stuff. I figured that an independent review of our company could possibly serve as a great marketing tool for prospective International retailers. Major retailers must have a multitude of new suppliers tell them they're the best and why they should buy their products. We reasoned that having the number one awards organisation, that has the backing of both our Prime Minister and our Deputy Prime Minister, tell our story had to be more credible. It has worked so much more powerfully than any publication we could have ever created and it's now our marketing tool of choice for any introductions.”
Richard North, Managing Director, Wow! Stuff – Winner, Orange Innovation Award 2010
5. Join a network of exceptional organisations
To mark the tenth year of recognition through the National Business Awards, all winners and finalists since 2002 have been invited to vote and comment on topical business issues in 2011. To give this community of exceptional organisations and individuals a more powerful voice, we have created a new Content & Community section where this Alumni of Excellence can share views, test ideas or connect with each other. The only way to join this network, and become a voice of business, is to be recognised as a finalist through the National Business Awards.
