Judges of The Excellence in Marketing Award

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Gail has worked in the areas of marketing, strategy, and advertising. She has worked both on the agency and client sides. She has worked across a broad range of subjects, but has developed a specialism in the area of media, arts, and young people, working for 8 years to advise the BBC on how best to connect with younger audiences. She has much experience of creative development, both in terms of on- air identities, marketing and advertising materials, but also in the creative development of people and teams, having completed and devised many training modules in his area. Strategically she has delivered many projects, from major new launches such as CBeebies, the leading channel for pre-schoolers in the UK, to the strategic overhaul of the BBC News brand around the world. In 2008 she founded Gallie Godfrey, a strategic consultancy delivering corporate and brand strategy campaigns and advice across both the public and private sectors, working on much government business as well as youth and arts organisations. She took up the role of CEO at Fallon London in October 2010.
 

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, Martin Lindstrom, Don Peppers and Sergio Zyman. In 2004, Ardi appeared in the 40th anniversary special edition of Admap as one of 40 marketing gurus to share their vision of the future of communications, with contributions from Sir Martin Sorrell and Clive Humby. Following a successful career as a BBC journalist, he spent the next 20 years building a career in sales & marketing within organisations such as Andersen Consulting, CMG plc, Imperial Cancer, WPP plc and the Defence Academy of the UK. He has also advised the Government on launching a promotional campaign to encourage mentoring on behalf of the National Mentoring Network and is a supporter of the National Marketing and Sales Standards Setting Board (MSSSB) that sets the benchmark for all sales & marketing vocational training in the UK. Ardi is a Fellow of the Chartered Institute of Marketing, the Institute of Sales & Marketing Management, the Chartered Institute of Public Relations, Liveryman of the Worshipful Company of Marketors and the Royal Society of Arts.

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